Keyword Research
The Blueprint for Success:
Conversion-Based
Keyword Research
We conduct in-depth keyword analysis for remodelers, roofers, and home service businesses, pinpointing valuable search terms related to your business. Read on to learn more.
Consumer Insight
Relevant Traffic
Long-Term Results
Clusters and Themes
Data-Driven Keyword Research for Contractors and Beyond
Keywords are the building blocks of SEO. As a specialized agency, Click Impact understands the value of finding the right ones for your business. That's why we've honed our approach to keyword research over the years, utilizing our vast experience to analyze search terms and determine the best course of action for our clients.
Our keyword research process goes beyond the search volume of particular terms. We take the time to understand the intent behind those searches to identify where potential customers are in their buying journey. This allows us to prioritize the keywords that are most likely to drive leads to your business.
At Click Impact, we understand that choosing the right keywords is much like selecting the right materials for a roofing project. You wouldn't want to use subpar materials and risk damaging your home, just like you wouldn't want to use irrelevant keywords and miss out on potential customers.
We pull together all the research data, performance data, and our years of experience to think like your customers. Our keyword research will help ensure that your SEO campaign is built on a solid foundation for long-term success.
SEO Marketing
SEO is not just one of many services we offer - it's the only thing we do. Our team is dedicated to the art and science of search engine optimization. Let us show you why specialization makes all the difference.
Real People
ROI-Centric
Singularly-Focused
Future-Proofing SEO
Keyword Research FAQ's
2. The "Who, What, When, Where, and How": By taking a customer-centric approach to keyword research, we can help you grow your business and achieve your marketing goals.
3. Understanding search volume: This is a crucial step in prioritizing keywords for any SEO campaign. By identifying how frequently a given keyword is searched, we can focus our efforts on the keywords that are most likely to drive traffic to your site and help you reach your target audience.
4. Assess current rankings: By understanding where you currently rank in search engine results pages (SERPs), we can identify the amount of work and time required to generate the ROI you expect from your SEO investment. This allows us to create a customized strategy that is tailored to your business goals and help you achieve sustainable growth.
While seasonality doesn't affect the implementation of SEO, it does impact our SEO strategy. For example, if a new client has a busy season coming up, we may choose to focus on less competitive keywords initially, to get some quick wins and build momentum. This allows us to optimize the client's website for the busy season while working on long-term strategies to target more competitive keywords. Once the busy season is over, we can shift our focus to more competitive keywords to maintain and improve the client's rankings.
We take a holistic approach to SEO, considering all factors such as seasonality, competition, and the client's goals and budget, before creating a customized SEO campaign. Our aim is to help our clients achieve sustainable growth and success through effective and efficient SEO strategies.
At Click Impact, our keyword research experts use their knowledge and experience to analyze industry-specific vocabulary, search intent, competition, and keyword priorities. This is like an experienced roofing contractor assessing the condition of the roof, the underlayment, shingles, and determining the best materials and techniques to repair or replace it.
Without taking the time to explore each of these key aspects of keyword research, it's like a homeowner trying to do a major remodeling project without a plan or experience. It's highly likely that mistakes will be made, things will go wrong, and the end result won't meet the homeowner's expectations. In the end, successful keyword research is like a well-executed home improvement project - it requires careful planning, attention to detail, and a lot of hard work.
But the results are worth it - you get a beautifully remodeled home or a top-ranking website that attracts the right customers and drives business growth.