Keyword Research

The Blueprint for Success:
Keyword Research

We conduct in-depth keyword analysis for remodelers, roofers, and home service businesses, pinpointing valuable search terms related to your business. Read on to learn more.

Consumer Insight

Just like building a sturdy foundation for a house, we start by digging deep into your business and market to get to know it inside and out.  

Relevant Traffic

SEO is not just about driving traffic to your website. Our ultimate goal is to give industry-leading returns on investment by delivering targeted traffic that's looking to buy.

Long-Term Results

We offer long-term solutions that provide steady results and generate a consistent stream of warm leads for your business in the future.

Clusters and Themes

We don't just target single keywords with the most traffic, but also consider keyword clusters, and themes, creating a robust keyword profile.

Data-Driven Keyword Research for Contractors and Beyond

Verifiable keyword research is key to SEO success

Keywords are the building blocks of SEO. As a specialized agency, Click Impact understands the value of finding the right ones for your business. That's why we've honed our approach to keyword research over the years, utilizing our vast experience to analyze search terms and determine the best course of action for our clients.

Our keyword research process goes beyond the search volume of particular terms. We take the time to understand the intent behind those searches to identify where potential customers are in their buying journey. This allows us to prioritize the keywords that are most likely to drive leads to your business.

At Click Impact, we understand that choosing the right keywords is much like selecting the right materials for a roofing project. You wouldn't want to use subpar materials and risk damaging your home, just like you wouldn't want to use irrelevant keywords and miss out on potential customers.

We pull together all the research data, performance data, and our years of experience to think like your customers. Our keyword research will help ensure that your SEO campaign is built on a solid foundation for long-term success.

Smart. Better. SEO Marketing.

SEO Marketing

SEO is not just one of many services we offer - it's the only thing we do. Our team is dedicated to the art and science of search engine optimization. Let us show you why specialization makes all the difference.

Real People

We are real people who genuinely want the best for our clients. We succeed when they succeed. We're based in the US, and believe in providing a personal touch to our services.


We understand that our clients want to see results. That's why we prioritize the conversions and the effectiveness of our lead generation efforts.


Our focus on mastering the art of SEO allows us to provide unparalleled depth of knowledge, solutions, and exceptional results for our clients.

Future-Proofing SEO 

Instead of focusing on short-term gains or isolated tactics, we take a holistic view of your website and digital presence to develop a sustainable, long-term SEO solution

Keyword Research FAQ's

A's to your KW Research Q's
What is keyword research?
Keyword research involves analyzing popular search terms and phrases used by people searching for information online. By understanding the language used by your target audience, you can create content that is more likely to appear in search engine results pages (SERPs) and meet the needs of your potential customers.
Should I analyze my competitor's KWs?
Analyzing competitors is a critical step in improving your website's search engine rankings and attracting more visitors to your site. By understanding what your competitors are doing well and reverse engineering their success while identifying where they're falling short, we can create a targeted SEO strategy that focuses on filling gaps in your current marketing approach and outperforming your competitors in search results.
What goes into keyword research?
1. Asking tough questions: Before we start, we have to understand your business, your customers, and their goals. By focusing on your customer persona and identifying the keywords that will attract a converting audience, we can create a targeted SEO strategy that drives real results.
2. The "Who, What, When, Where, and How": By taking a customer-centric approach to keyword research, we can help you grow your business and achieve your marketing goals.
3. Understanding search volume: This is a crucial step in prioritizing keywords for any SEO campaign. By identifying how frequently a given keyword is searched, we can focus our efforts on the keywords that are most likely to drive traffic to your site and help you reach your target audience.
4. Assess current rankings:
By understanding where you currently rank in search engine results pages (SERPs), we can identify the amount of work and time required to generate the ROI you expect from your SEO investment. This allows us to create a customized strategy that is tailored to your business goals and help you achieve sustainable growth.
Does seasonality affect keywords and SEO?
SEO is a complex and ongoing process that requires continuous effort to both achieve and maintain organic search rankings. It's not a quick fix that can be turned on and off based on seasonal fluctuations. Click Impact believes in building credibility for our clients year-round, so they can reap the benefits of their SEO investment when their busy season hits.

While seasonality doesn't affect the implementation of SEO, it does impact our SEO strategy. For example, if a new client has a busy season coming up, we may choose to focus on less competitive keywords initially, to get some quick wins and build momentum. This allows us to optimize the client's website for the busy season while working on long-term strategies to target more competitive keywords. Once the busy season is over, we can shift our focus to more competitive keywords to maintain and improve the client's rankings.

We take a holistic approach to SEO, considering all factors such as seasonality, competition, and the client's goals and budget, before creating a customized SEO campaign. Our aim is to help our clients achieve sustainable growth and success through effective and efficient SEO strategies.
Can I do my keyword research?
Keyword research is a crucial part of any successful SEO campaign, but it's not as simple as hammering a nail or putting a fresh coat of paint on a wall. It's more like the process of roofing, remodeling, or home improvement - it requires careful planning, attention to detail, and a lot of hard work.

At Click Impact, our keyword research experts use their knowledge and experience to analyze industry-specific vocabulary, search intent, competition, and keyword priorities. This is like an experienced roofing contractor assessing the condition of the roof, the underlayment, shingles, and determining the best materials and techniques to repair or replace it.

Without taking the time to explore each of these key aspects of keyword research, it's like a homeowner trying to do a major remodeling project without a plan or experience. It's highly likely that mistakes will be made, things will go wrong, and the end result won't meet the homeowner's expectations. In the end, successful keyword research is like a well-executed home improvement project - it requires careful planning, attention to detail, and a lot of hard work.

But the results are worth it - you get a beautifully remodeled home or a top-ranking website that attracts the right customers and drives business growth.